Thursday, April 8, 2010
Sharpening Your Oomph
The power of Oomph goes a long way in motivating others. Recently, I had an engaging conversation with a High School friend of mine who works for a CRM Software company. In this chat, we discussed my small business and the dream of hers to leave the corporate world in favor of becoming an entrepreneur, focusing on her hobby, fitness, and her love of helping people in the technology interface space. The key to this whole conversation was that we were sharpening each other in areas of our dreams, passions and desires to make our world a better place via the mode of becoming a small business owner. Most small business owners work alone and seldom have the opportunity to dynamically soundboard, a term my mother uses frequently, off each other and thus their mental edge becomes blunt. During our discussion, we gave each other encouragement, which is killer, and suggested better ways of marketing ourselves and flirted with the idea of working together or creating a partnership…..We didn’t sell one thing during that phone call except the affirmation from one friend to another. Most of the time, in our rustic embodiment of rugged individualism, we forget that we are created for community. To fellowship with others in order to spur one another along….the ancient proverb says. “As iron sharpens iron, so one may sharpens another.” You must use that which is strong as or stronger than yourself in order to become less dull and become a bad boy Miracle Knife, razor sharp. Now, sometimes, as my mom says, “when iron sharpens iron, sparks sometimes fly.” Meaning, that part of the sharpening process is healthy debate and banter that focuses on improvement not critically undermining the other person’s dream or idea. Too many times, people get jealous of others because of their ideas and they never find away to work together so that both can succeed. Nothing is more detrimental to an entrepreneur’s motivation than critical criticism, but more than that is thinking they can do everything on their own. You must seek refuge in the dynamics of interpersonal relationships with your peers. This will be your life power on those days when you don’t have any hope and want to succumb to mediocrity once more. In a word, Oomph!!!
Challenge yourself to socialize yourself on the web, at networking events, with your colleagues and never believe that you have it all figured out. Also, be willing to change your original mission or product…Nintendo was originally a card company but became internationally known through its gaming console. Be willing to fail and be malleable enough to understand what works and doesn’t work. Not everything will be “smooth as butter”; although with a last name like mine, I wish it was:)
Finally, remember that just as our physical muscles must be broken down to increase size and strength, so must our mental muscles must be challenged, encouraged and critiqued in order to Oomph our way to success. Don’t let atrophy trump your energy!
Thanks for Reading!
Matthew A. Butter
Friday, February 26, 2010
Will Power
Something I like doing, even though arduous at times, but I must do this as I know that it is one of my few outlets regarding my thoughts on business, life and other random musings. It is my intention to break the barriers of mediocrity through the promotion of others in reciprocity. I have so distinctly fashioned for myself the unique juxtaposition of knowing and being entertained by many talented and creative people that inspire me on a daily basis. One of these is Will Smith, this guy won’t stop. He is the epitome’ of branding, he is the electric slide in human skin, he is the definition of strategic work-a-holic syndrome and as he says……”I am not afraid to die on a treadmill!” Meaning that he would rather work harder than anybody and die trying than take a back seat to someone else. It doesn’t seem to me that Will constantly saturates himself in sweat and never rests to spend time with his family, or play a round of golf, not at all, however he never quits to consume perfection when taking on a new role or creating a “viral” movie scene that will be viewed by millions of people. He is determined to become that indelible figure that stays as a permanent fixture in our entertainment bourgeois. His power to connect with audiences in music, comedy, drama and action transcend the essence of some of his peers with their being good a only one particular genre. Will is the ultimate cross-over who has memorized audiences with his crazy likeable characters such as the Fresh Prince of Bellaire to his portrayal of Muhammad Ali even as the legendary Bagger Vance. His recipe’…Hard work, Backbreaking Hard Work and more Hard Work…. Plus, making the decision to be successful in whatever you choose to be successful in, no matter if it is surfing, snowboarding, doodling, woodworking, acting, crunching numbers or designing software. Choose to be better for a reason! Choose to be better because you have a tangible gifting that can be more than what a daydream is comprised of, but that of a monetized reality. (Did you know you can get paid to do what you love?) And if you are one to get paid for what you love, you will never feel like you are working again. But take a lesson from Mr. Smith…..you will work the hardest you have ever worked in your life! So go on…embrace Will Power!
Have a great day!
Matthew A. Butter
@theButterLife
Have a great day!
Matthew A. Butter
@theButterLife
Labels:
Branding,
Dreams,
Hard Word,
Persistence,
Will Power,
Will Smith
Wednesday, February 10, 2010
Hot Air Balloons & Networking

This morning, I opened my back door and noticed something different in the crisp newness of the day....the skyline had somehow changed in that there were not one, but three Hot Air Balloons in the distance, two purple and one yellow. I realized that these were the "marketing" vehicles (no pun intended) for Curves International based near our neighborhood and therefore it made a tad bit more sense, but in considering this phenomenon of giant balloons carrying people up in the clouds with hot air, it reminded me of some people when it comes to networking and even myself on occasion, in my younger and more infantile days. When mixing it up with a group of people, whether at a social event or business meeting or informal business mixer- you have those people who are trying so hard to fit in and chameleon themselves to everyone else and thus eradicating their brand and why they are there in the first place. It does no good to mimic and/or mirror your peers to have them accept you as a friend...yes, part and partial of mixers is to meet new friends and establish a "social" identity with a key group of peeps. However, the main purpose should be to establish your brand thoroughly enough without being cheesy that when your industry is mentioned in a board room or office cubicle somewhere, those people you mixed it up with will automatically think of YOU! That is called DOMINANCE! Your brand name, identity, business card, online footprints should be so strong and viable that people can't help but consider you in their repitoire as they seek partnerships and associations and someone to HIRE!The next group of people at these events are the ones, who like the Hot Air Balloons, do their best to puff themselves up so much that other people just want to vomit. You know the type, the guy who is annoyingly talking about his or her own product/service until your ears bleed and frankly, no one asked him! Now, if someone asks & you have a 30 second elevator schtick , then by all means let them have IT- in a polite and vivacious discourse but leave the company brochure language to those backroom editors in the marketing department....no body wants you to vacillate your Yellow-Book advertisement...come on people! Now, if there is still silence after your 30 second commercial and people are engaged... you should then shift gears and tell stories of how you started your business or client experiences because, that way you are redeeming yourself by entertaining through this ancient, oral tradition. No one wants to hear about you, your product or your company the entire time and I guarantee if you start blowing a lot of needless hot air, then you will rise higher than those balloons and what will greet you will only be empty, lifeless clouds. There ain't no one in the stratosphere but you, buddy, so keep it real and down on the ground where potential clients, potentials friends reside....it also doesn't hurt to ask questions to other people too...establish espirit de corps in that you want to ignite passion for your brand by being a good listener and creating interest, genuine, not forced, interest in what they are saying and relate to them. People in our culture today can see through the wannabe Billy Mays and Shamwow Guy....they may be good for selling on TV but my guess is that if they were doing that your next function, that would be sitting in a corner by themselves, testing out their latest product on your house or business.
The bottom line: Engage not Enrage
Be Genuine, Be yourself and don't try to mimic other people. You have been given certain skills and abilities that are unique to you. You should corner that niche market and dive in head first because when you are real with people, they will appreciate it much more than a used car salesman or over-bloviating neophyte, or newbie. Pace out your message and eventually people will remember and call you.
Few Bullet Points to Remember:
- Get Business Cards.....from other people!
- Give your Business Cards Out
- Network with everyone even the caterer and/or host
- If food is served, try to get yours early and set it aside to eat later (It's not glamorous to pitch your pitch with spinach in your grill, I'm just sayin')
- If Alcohol is involved, limit yourself if you become sloppy with your diction or over aggressive like the anti-Garfield character, Odie
- Be genuine and show authentic interest in other people and their Brand
- Always Be Closing (ABC) In that you are always selling your brand, but don't convalesce to a Infomercial, make sense?
- This is Huge: FOLLOW-UP (Email those people you had solid conversations with and connect with them online via Twitter, Facebook, Blogging, etc...)
- Promote their brand in your Social Media outlets...@ mention them on Twitter, suggest your friends to become a FAN on Facebook, etc This is the old principle of sowing and reaping but be patient, you often don't reap in the same season that you sow. (ie- you don't plant corn one day and then have it as a side dish with dinner the next)
So, remember those Hot Air Balloons (of course you remember, you are smart and clever, why else would you be reading this blog? ;) So when I left the house this morning, one(the balloon) had landed in a field and one was in the middle of a residential neighborhood on a main street. And the other one was long gone, no where to be found....so here's the deal(meaning here's the lesson to be learned) After touching the limits of the sky, one came back to earth and landed where the people were and one got lost (probably in the ionosphere) and one landed in the barren area of land where the only things to network with were mud-clods and weeds. If you find yourself becoming that person who puffs up too much and you desire to come back down, be the balloon that lands among the people...it will make your next trip a whole lot better....because in the next trip, you can take them with you!

Continued Success,
@theButterLife
Matthew A. Butter
www.thebutterlife.com
www.twitter.com/thebutterlife
www.linkedin.com/in/thebutterlife
www.youtube.com/user/TheButterLife
Labels:
Branding,
Hot Air,
Mixers,
Networking,
Promotion
Sunday, December 27, 2009
Cheerleaders Needed
The last type I wrote, we discussed a myriad of topics in regards to "seizing the day..." and making your business grow through social media and hustling outside of the web templates I recommended. To review:
- Start a Blog (Free is Best)
- Create a Facebook Fanpage
- Begin a Twitter Microblog
- Construct a YouTube channel
- Tell people about these platforms....they won't know unless you tell them!
- Make phone calls, send emails, get your name & brand out there!
In order to create supplemental income while I create my motivational/inspirational empire, I must take on projects in order to gain positive cash flow until those primary mediums produce enough on their own. Therefore, I have signed a one month contract with a colleague of mine to help promote his Mentalism act via social media, promotion/booking and some managerial responsibilities. The last 10 days, I have created a Facebook FanPage, Twitter Microblog, tweaked his YouTube channel and made solid contacts for 2010 shows as well as keeping his statuses updated. I am also working on my own Social Media Platforms with my YouTube Channel still being tweaked and the videos being edited, you should see them up soon at:
http://www.youtube.com/user/promotionmotivation
But until then check out my friend's sites and please contact me if interested in booking!
http://www.youtube.com/user/promotionmotivation
But until then check out my friend's sites and please contact me if interested in booking!
Blake Adams: The Mentalist
Other Sites:
You may wonder, even after I told you why, I would take time out of my busy schedule to promote this guy and his art. The reason lies more intrinsically than extrinsically in that I am looking to help Blake increase his market share and overall spectrum of clientele because this is what he loves doing and yet there are no other booking/promotion/management companies working with him at this point. Remember, how I talked about taking people along with you for the journey and not arriving at the party by yourself? This is the principle that I am putting into practice by helping others. Now, when we arrive at the party, we will at least have some entertainment;) Not only that, but a friend to share in mutual successes and accomplishments. Everyone needs help getting started, everyone needs support, everyone needs fans, everyone needs someone to believe in what they are doing. In short, we all need cheerleaders. I'm not talking about the pretty ones in team colors on the sidelines of football or basketball games. (Although, that helps too!) What I am really addressing here is the fact that we all need someone who is OUR BIGGEST FAN! There are going to be a lot of naysayers out there who don't believe in what you are doing or ask questions or make comments like: "What makes you think you can do that?" "Have you ever done that before?" "How much have you made so far?" "Who are you to try and become an entrepreneur?" "What do you know about running your own business?" "What about your resume'?" "Who have you worked with before?" "No one has ever amounted to anything in this family, what's so different about you?" "Come one, you're just a kid, who are you fooling?" The list goes on and on. Some questions, I admit, can be constructively rebutted and realistically pondered, but most of the time the tone in which they are spewed only breeds doubt and fear of failure or not even trying at all. People criticize because they don't get it and frankly, they never will, Never! They criticize because they are afraid themselves, they criticize because they are jealous or they have a bone to pick or pick any self-depreciating reason and there you have it....they are not the people you need to recruit on your cheerleading squad. You need to recruit those people who have always believed that you can achieve anything you set your mind too! These people could be your parents, your siblings, your best friends, your children, your co-workers and so many others. However, don't be surprised if the people closest to you are the ones to criticize the most and choose not to be on board. Here's the deal, no matter if you fail at your initial premise, you have succeeded in trying and that is alot more than they have probably even done and most people for that matter!
Find those people and you might be surprised where they come from...they could be a Twitter follower or a YouTube Subscriber you have never met or it could be your grandmother whom you barely know or it could be that co-worker who just met you at that new sales training seminar, but has been influenced by your enthusiasm, energy and desire to go above and beyond what the average person is willing to try.
Better to try and fail, than to succeed at never trying......
Find those people and you might be surprised where they come from...they could be a Twitter follower or a YouTube Subscriber you have never met or it could be your grandmother whom you barely know or it could be that co-worker who just met you at that new sales training seminar, but has been influenced by your enthusiasm, energy and desire to go above and beyond what the average person is willing to try.
You never know who your CHEERLEADERS might be but once you isolate those in your squad, hang on tight and get ready rock and roll!!!! As George Strait said so eloquently, "You've got to have an Ace in the Hole!" These are the people you go to in order to get encouragement when feeling down or rejected. These are the people you go to in order to bounce off ideas, they are, as my mother says, your "soundingboards." These are the people that will love you and cheer you no matter what. Now, they may have a bad day or be in an off mood sometimes and that is true of everyone, but just go down the list to the next person and keep going until you find that "lifepower" you need to get through your day, week, month or year. I kind of like that term, "Lifepower"....it derives from those extra energy bars or "lives" you get by reaching a certain level or hitting a distinct market in video games. If you are a gamer, you know exactly what I'm talking about. If not, this is the bottom line: the more "lives" you have, the longer you can play the game. Therefore, find those cheerleaders that will give you life.....and allow you to keep playing the game.....because you never know what is around the next corner....the bonus round will amaze you!
Thanks for reading!
Continued Success,
Matthew A. Butter
Labels:
Cheerleaders,
Fanbase,
Helping Others,
Motivation,
Promotion,
Social Media
Wednesday, December 16, 2009
Carpediem....Seize the Day, This one, right now!
This is will be my attempt to motivate people to action and relish in the art of self-promotion and global branding. You can't be sitting at home waiting for someone to discover you and your talent****NEWSFLASH.****It just won't happen! Instead waiting for your ship to come in, you must get off your bottom and do something, today! Call someone, email somebody, create a website, a new Twitter account, a Facebook Fan page, a YouTube video channel.....so, don't wait for your ship to come in, go out and charter a freaking yacht!
"Good things come to those who wait(maybe) but Great things come to those who hustle." A.Lincoln
Be a hustler, work the medium in which you have been given. Listen, I was self-promoting at the age of 11 for mowing lawns, washing windows, you name it- I did it! When I was 15, I sold satellite dishes door-to-door and ended up getting bit by two Rotweilers(sp) out in the country. I sold 5 my first month! I had 7 different vendor jobs in my small town of 10,000 when I was 17, making over $1200/month.....I know how to hustle because I had too! My parents couldn't afford the new stuff I desired or needed, therefore I made my own money and somewhere through college and family, that fire in the belly remained but mediocrity has tried to set in and today is the day of my salvation from that cesspool of garbage called normalcy.
You must feed your fire....You must stoke your embers that reside in your gut...that one thing you love, you excel at it, that's what you need to do...this is more than another motivation blog about living "Your Best Life Now." This is about ACTION and you can follow me in my journey so that you may learn and grow as we take this trip together. Are you willing?
First: Purpose: To motivate others to self-promotion as well as promoting those people who are motivated about their passions, talents and skills. (ie- If I like a new entertainer, I will blog about it and suggest you be a fan of their music) I will also teach you to do the same.
Second: Purpose: To help others be successful. No one wants to arrive at the pinnacle of promotion, the mountaintop of success and be alone. There will only be a party if you bring people with you. Bring your friends and family along for the journey and promote other people that you don't even know along the way. Create a sense of community....in that you are not some self-righteous, self-made punk who is lonely when your journey ends. It is not about who is with you when you begin but about who is with you when you end. Don't step on people to achieve success, dance with people, sweat with people, help others along the way, drag those along who need a helping hand, get dirty and you will feel clean.
Third: Purpose: To create a positive world-wide brand that is synonymous with the great achievers of the past such as R. G. LeTourneau, Ralph Lauren, Zig Ziglar, Tony Robbins, John Maxwell and thousands of others. Although,I always hated it when people label others as the recycled player, person or whatever. Like when Kobe Bryant came on the scene and they said, "He's the next Michael Jordan." Wrong! He is the only Kobe Bryant! I don't want to be labeled but I do respect people and would be humbled to be named in their legacy of triumph someday.
An Example: (Highly recommend his autobiography too, "Mover of Mountains and Men")
Okay....Now you know and the more you know, the better equipped you are at Success as you define Success, not your boss or your wife or husband or the media. Success for you is individual to you! In order to make this thing work...you must know your Strengths for which I highly recommend the Gallup Organization's StrengthsFinder program which helps analyze your top 5 Strengths based on the 30 year research of Donald Clifton and others. Instead of getting better at your weaknesses, this allows you to focus and build on that which you already do extremely well.
My top strengths: Futuristic, Strategic, Competition, Activator and Significance
Also, you have to know what makes you tick, your extrinsic or intrinsic reward/motivators. Is it money, fame, a good reputation, cars, boats, relationships, power, financial freedom, charitable pursuits in the future. You must have an endgame, an exit strategy or a lateral strategy into another pursuit. In my mind, no one should ever retire....all that does is makes people die sooner....unless they stay busy with their community, their hobbies but even some hobbies require physical exertion that may not be available at the age of retirement. Don't retire and don't wait for tomorrow. We are not guaranteed tomorrow. Take time off during the journey and have spontaneous and non-spontaneous travel destinations and event experiences. You can't replace experiences with stuff that collects dust. Memories will be your mantra...so, go out and create good memories that will hopefully spawn legacies that will outlive you and your children
More to come.....
Thank you for you reading
Matthew A. Butter
Labels:
Desires,
Opportunity,
Passions,
Retirement,
StrengthsFinder
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