Will Power

Something I like doing, even though arduous at times,  but I must do this as I know that it is one of my few outlets regarding my thoughts on business, life and other random musings. It is my intention to break the barriers of mediocrity through the promotion of others in reciprocity. I have so distinctly fashioned for myself the unique juxtaposition of knowing and being entertained by many talented and creative people that inspire me on a daily basis. One of these is Will Smith, this guy won’t stop. He is the epitome’ of branding, he is the electric slide in human skin, he is the definition of strategic work-a-holic syndrome and as he says……”I am not afraid to die on a treadmill!” Meaning that he would rather work harder than anybody and die trying than take a back seat to someone else. It doesn’t seem to me that Will constantly saturates himself in sweat and never rests to spend time with his family, or play a round of golf, not at all, however he never quits to consume perfection when taking on a new role or creating a “viral” movie scene that will be viewed by millions of people.  He is determined to become that indelible figure that stays as a permanent fixture in our entertainment bourgeois. His power to connect with audiences in music, comedy, drama and action transcend the essence of some of his peers with their being good a only one particular genre. Will is the ultimate cross-over who has memorized audiences with his crazy likeable characters such as the Fresh Prince of Bellaire to his portrayal of Muhammad Ali even as the legendary Bagger Vance. His recipe’…Hard work, Backbreaking Hard Work and more Hard Work…. Plus, making the decision to be successful in whatever you choose to be successful in, no matter if it is surfing, snowboarding, doodling, woodworking, acting, crunching numbers or designing software. Choose to be better for a reason! Choose to be better because you have a tangible gifting that can be more than what a daydream is comprised of, but that of a monetized reality. (Did you know you can get paid to do what you love?) And if you are one to get paid for what you love, you will never feel like you are working again. But take a lesson from Mr. Smith…..you will work the hardest you have ever worked in your life! So go on…embrace Will Power! 



Have a great day!

Matthew A. Butter
@theButterLife